PROJECT OVERVIEW

This interactive quiz project was designed specifically for the South African market, where Sage provides several HR and Payroll solutions. The goal of the experience was to guide users through a streamlined user flow comprising a few key questions to identify the HR & Payroll solution that best fits their business needs.

AUDIENCE

This project targets the persona of small business owners and senior managers responsible for finance and/or human resources in the South African market. Since the quiz is hosted on Sage.com, its primary objective is to attract new customers by providing tailored product recommendations displayed as product cards on the final screens.

ROLES & RESPONSABILITIES

This experience was developed remotely and arose in the South African Marketing team. To restructure and establish the quiz score system, I worked closely with the Africa & Middle East Marketing Director, the HR & Payroll Marketing Manager and the Small Business Marketing Manager who have in-depth knowledge of the features of Sage products in their market and the needs of potential customers. For the implementation of the experience, I coordinated and assisted in the staging process with the Web Strategist and the Web Delivery team.

PROCESS

First, I worked on the information architecture and reorganized the content with a categorical approach so that the user could understand and navigate the questionnaire more clearly and intuitively.

I categorized the content on an affinity diagram and I recommended starting with the simplest questions and gradually moving towards the more complex ones. In addition, applying basic UX principles, I refined the wording of certain questions to minimize the possibility of negative answers and ensure clarity.

The quiz architecture was defined by working closely with South African PMMs (experts in the Sage products recommended at the end of the quiz).