• OVERVIEW

As the Founder and Creative Director of Baiges Design, I created a handcrafted fashion brand focused on sustainable practices and artistry. Baiges Design offered clothing and accessories dyed with natural, eco-friendly pigments, combining traditional craftsmanship with modern aesthetics.

• KEY RESPONSIBILITIES

• ● Art Direction: Led the creative vision for the brand, from concept development to execution across all touchpoints.
• 
  
• ● Product Design & Manufacturing: Managed all production processes, ensuring high-quality, handcrafted results.
• 
  
• ● Graphic Design: Designed visual assets for both digital (e-commerce, social media, email campaigns) and print (catalogs, collateral).
• 
  
• ● Photography: Captured lookbooks, product imagery, and natural dye swatches to authentically represent the brand’s ethos.

● Video Maker: Created promotional videos and social media content to visually communicate the brand story and product details.

• 
  
• ● PR & Communication: Developed creative guidelines, wrote copy, and implemented social media marketing strategies, building an engaged community.
• 
  

● Natural Dyes Research & Blogging: Conducted in-depth research on natural dyes, documenting the entire process in a detailed WordPress blog to educate and inspire others about eco-conscious dyeing techniques.

• NATURAL DYES EXPERTISE

Specialist and researcher in natural dyes, utilizing innovative and eco-conscious techniques to enhance the uniqueness of each product.